Doe Agora

Customer Interviews for your company blog — Analysis Simplified

You’ve carried out the selection interviews – enlightening weren’t they? It’s now time to put all those things information which in your head upon paper, and pull all of it together right into a complete picture.

This article ensues on from our previous content which provided tips on how to perform the interviews themselves. In this article we give you some feasible techniques to apply whilst analyzing your interviews, helping mold your effects into some thing tangible.

Variety your studies into a narration

After interviews you’ll find that get lots of interesting thoughts and ideas jumping around the head, but probably in simply no clear composition. The results will be easier to understand and convey in front of large audiences if they are purchased into a distinct narration.

The best way to do this to achieve this is to put everything upon paper after which sift through the results to make a final single story.

Post-it notes & a white board

5. Put all the concepts, ideas and results you seen in each interview onto post-it notes (each point need to be on its own note).
* Attempt to avoid long content as you’ve got to be able to quickly scan it and really know what it refers to, each sticky should only contain up to 10 thoughts.
* Twenty-four hours a day use short quotes or simple summaries if they will sum up the finding very well.
* Give a number or an interviewee name for the corner so that you can keep track where each post-it came from.
5. If you interviewed people coming from differing organizations (for example new and returning customers) patterns will be easier to area if you set a symbol on each of your post-it (or used shade co-ordinated post-its) to show which in turn group they belonged to.

After the interviews you’ll know the common designs that show up through the interviews, so complete the post-its around and group all of them accordingly.

Take your time with this kind of, you may find the first groupings modify over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you’ll the whole of your effects at once, instead of seeing a small part over a screen at any one time. Viewing the ‘big picture’ will help you visualise what’s going on more easily than attempting this kind of visualisation in your head alone. An additional is that post-its give you the flexibility to make additionally changes to your diagram whenever needed.

In case you are able to, make this happen on a white colored board. It has 2 positive aspects:

* You possibly can draw jewelry around the groupings, and add réflexion where required.
* The post-its are inclined to stick and stay where you need these people (rather than deciding to fall for the floor at the most inopportune times).

Essentially you’re building a visual rendering (almost a mind map) of the final result. Once is actually visualized, you’ll find it’ll produce a lot more sense.

Don’t forget so why you were conducting the interviews

The first content emphasized the requirement to have an obvious goal when conducting the interviews:

“The aims of interviews are to discover:

2. Users’ needs and goals.
* Just how users carry out tasks in your site (or would perform if functionality was available).
* What users think the site provides them (and what more they will really want/need). ”

This might act as a helpful framework to put on your results, and should always be remembered even though conducting the analysis. Although keep in mind that the advantage of interviews is usually their overall flexibility so if you look placing an alternative solution focus on the results explains your results, you can do therefore.

Bounce your ideas off somebody else

Stand in front of your post-its and talk your studies through with someone (or several people). Encourage problems. You will not be competent to answer every single question, but you will find where gaps in the explanations will be. Talking through your findings will help additionally clarify your opinions, and you’ll understand where the breaks are inside your overall photo.

You may also find bouncing concepts off people who didn’t attend the selection interviews useful. Witnessing the results with an individual with a distinct perspective from your own can make ideas you may not have considered or else.

Take your time

There is a first couple of hours will be stuffed with a craze of authoring and grouping post-its, you should then rest on the final result. You will find your subconscious could keep on concentrating on the problems, and you may well find you wake up with additionally ideas, or perhaps when taking a soak within a bath, or on the walk home… There always exists further portions to add, and changes to be created to your cast diagram.

Expanding your studies from selection interviews is like making a photograph by hand. It takes time and if you speed through the process then the result is not as it should be. Take your time over the each stage, you will need been given an outstanding amount of information to procedure during the selection interviews, so ensure all relevant gets down and a clear total message is capable of develop.


Once to get done it just leaves the ‘simple’ couple of:

* Making whatever improvements are had to your site
5. Producing matrimonios
* Figuring out problems with your present site
2. Directing new design ideas

another one on the thousands of complications interviews can feed amazingly useful information into . Require “small” concerns might be made easier knowing your hard work will probably pay off arrive go live.

As i have said in the previous article “interviews are a good way to find in-depth information about the users”, just remember that more effort is needed than expected to pull out those brilliant results.